創業 家的創新思維不是人人都有，但他們勇於挑戰傳統的精神卻值得人人學習。美國《公司》雜誌（Inc.）網站整理出創業家的經典名言，提醒我們，無論是基層的小螺絲釘，還是肩負公司營運責任的主管，都可以用創業家的精神來面對每一天的工作，開創新的格局。

1. 印度百康生技公司創辦人基蘭‧馬茲慕德蕭：「我曾在科技、商場、研究上遇到很多挫折。我真心相信，創業精神的真諦是面對失敗、處理失敗、並且在失敗之後邁向成功。」

Kiran Mazumdar-Shaw, founder of Biocon: "I''ve had many failures in terms of technological... business... and even research failures. I really believe that entrepreneurship is about being able to face failure, manage failure, and succeed after failing.

2. 美國內衣品牌Spanx創辦人莎拉．布雷克莉：「擁抱你的無知，特別是在最初。因為你的無知將成為最大資產，它能確保你做的事情和其他人絕對不一樣。」

Sara Blakely, founder of Spanx: “Embrace what you don’t know, especially in the beginning, because what you don’t know can become your greatest asset. It ensures that you will be doing things absolutely differently from everybody else.”

3. 亞馬遜網路商店執行長傑夫．貝佐斯：「如果你不想被批評，拜託，千萬不要做任何創新的事。」

Jeff Bezos: "If you never want to be criticized, for goodness'' sake don''t do anything new."

4. 蘋果電腦創辦人史帝夫．賈伯斯：「我們一生沒有機會做那麼多事，但每個人仍然應該變得傑出。因為這就是人生。人生很短，很快就要面對死亡。所以既然我們在人生中選擇做這件事，就該死的把它做到最好，讓它值得。」

Steve Jobs: “We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it.”

5. 聯邦快遞執行長弗雷德．史密斯：「領導者應該位居前線、挺身而出，拉高標準以檢視自己，更歡迎其他人的檢視。」

Fred Smith, CEO of FedEx: “Leaders get out in front and stay there by raising the standards by which they judge themselves--and by which they are willing to be judged.”

6. 美國Pinnacle科技資源公司創辦人妮娜．瓦卡：「不要害怕慶祝自己的成就，但記得要更加頌揚他人的成就。」

Nina Vaca, founder of Pinnacle Technical Resource: “Don''t be afraid to celebrate your accomplishments. Just celebrate those of others more.”

7. 印度印弗斯技術公司創辦人納瑞亞納．墨希：「心之所向和傳統思維的差距，就是進步的空間。」

Narayana Murthy, founder of Infosys: “Progress is often equal to the difference between mind and mindset.”

8. 微軟創辦人比爾．蓋茲：「這個世界不會在乎你的自尊心，他們只希望在你有自信之前，先達成目標。」

Bill Gates: “The world won’t care about your self-esteem. The world will expect you to accomplish something before you feel good about yourself.”

9. Google創辦人賴瑞．佩吉：「你可以選擇去控制他人，或是打造一個符合現實的制度。我認為了解現在正發生什麼事，遠比控制別人重要。」

Larry Page: "You can try to control people, or you can try to have a system that represents reality. I find that knowing what''s really happening is more important than trying to control people."

10. Google創辦人謝爾蓋．布林：「雖然每個人都想成功，但我希望被看作一個創新、值得信任、負有道德、並且對世界帶來巨大改變的人。」

Sergey Brin: "Obviously everyone wants to be successful, but I want to be looked back on as being very innovative, very trusted and ethical, and ultimately making a big difference in the world."

(摘自： 科專計畫 資訊網)

參考文獻：

1跨世界刺繡與文化創意產業發展計畫

2「文化創意產業」發展計畫

3創意台灣—文化創意產業發展方案行動計畫

資料來源：天下雜誌